Taking a Look at the Future of Starbucks

Being a place that I frequent on a regular basis, taking a look at the future of Starbucks will always garner my attention.

First off, they’ve changed their logo. Here’s an illustrated history of the Siren logo:

In terms of their offerings, we will see some new products from Starbucks in the Spring of 2011. Here’s what Howard S., Starbucks chairman, president and chief executive officer has to say:

“As we look forward to Starbucks next chapter, we see a world in which we are a vital part of over 16,000 neighborhoods around the world, in more than 50 countries, forming connections with millions of customers every day in our stores, in grocery aisles, at home and at work. Starbucks will continue to offer the highest-quality coffee, but we will offer other products as well – and while the integrity, quality and consistency of these products must remain true to who we are, our new brand identity will give us the freedom and flexibility to explore innovations and new channels of distribution that will keep us in step with our current customers and build strong connections with new customers.” [full article]

What kind of products do you think they will develop? Do you like their new logo?