Here’s an interesting video that shows a random guy dancing like nobody’s watching. What’s interesting is that he gains a follower, then another and then a whole crowd. The voice-over explains the leadership applications.
It was a busy weekend in our churches across North America as we took time remember and honour those who lost their lives in the 9/11 terrorist attacks, ten years ago. It made me stop and recollect on where I was and how that day went about. Let me share it with you.
If you are a worship leader and own an iPad you’ll quickly remember when Garageband for the iPad was announced. Your mind was racing with all the new ways you could use the iPad at rehearsal, during a service or in the studio but how do you plug into your iPad? With the Alesis iO Dock of course!
Having never been to an Apple Store grand opening before, besides the free T-shirts, Pris and I were clueless as to what to expect. The first thing we wondered was “what time should we show up”. Mapleview Centre opens at 9:30am on Saturdays, so we decided to show up at 8:30am. There were roughly 75 people in line and we were still fairly close to the front of the line.
This guy showed up around 5am and was first in line.
To back track a little, all I got was a simple email from Apple on Tuesday at 1pm stating the opening of the store and that they would be giving away T-shirts to the first 1,000 customers.
Back to waiting in line, Pris and I had a conversation that went something like this:
Pris: “I don’t get what’s so exciting about this. Are there any sales or deep discounts?”
Me: “Nope! They give us a free T-shirt and we’re here for the experience of it all.”
Pris: “This is LAME! Will people line up like this outside of Victoria Secret when they’re ready to launch?”
Me: “Only if they’re giving away free bras”
And that’s when this happened….
The Grand Opening
I could’ve simply described how it felt to see the actual grand opening at 9:30am – and they were right on time – but I know that these videos will be worth a million words.
Here’s my turn to walk through the line:
What the Church Can Learn
After an experience that has been unique in every sense, I couldn’t help but tie it to the church and what she can learn from the grand opening of an Apple Store.
Here are my takeaways:
Serve good coffee – they didn’t, but thankfully Starbucks was open #FTW
When you establish something meaningful and practical, people will get on board very quickly, in this case, even the first time it’s announced
People are willing to show up (really) early when they believe in a product, brand, or community (or want a free t-shirt of the brand they believe in)
Employees/volunteers are excited because they believe in what they’re doing.
Employees/volunteers will want to get involved and be there because they are a valuable part of the team.
Although not everyone gets “it”, the atmosphere can quickly influence the outsider and make them a believer
Don’t let the atmosphere/environment dictate your enthusiasm, instead let your enthusiasm dictate the atmosphere/environment
Noise/excitement will attract a crowd – passer-byers will stop and wonder what’s going on
Doing something totally cool and unexpected will jolt the momentum in your favour and make it memorable.
When you make something memorable people will talk about it and spread the word.
Based on the videos and pics, is there anything else you can think of?
How are you making your church experience memorable?