***Disclaimer – these are not official conference notes but simply unedited notes that I’ve taken on my iPad. Enjoy!
Environmental Branding Design
- Human memory is 93% visual.
- A brand – the personality that defines the company
Second Cup:
- Sold mugs, bean bags, etc
- They had different store themes in each city, but if everything is different, how will you repeatedly identify with the brand?
- If there’s no brand repetition there’s no recognition of the band.
Good Examples:
- FORTINOS (same in every location)
- Shoppers Drugmart
- Old navy
- Apple store
- There’s importance to consistency
- The life of that’s brand is 5-7 yrs. then you need to refresh it (typical in retail)
- Second cup wanted to be your second home
- Everything you do must be tied to your mission/vision statement
- Consistent Fonts and colours - brings consistency to the overall brand.
- How is your website laid out vs your church layout? Is there consistency between the web vs print.
- How do people orient themselves in a place and then navigate? (good examples: airports, hospitals)
- The thumb test – put your thumb over the logo. Can you still identify the brand?
- When we do this customers have a sense if trust and familiarity
———-
- Defining who you are ( mission, vision)
- Does your church environment reflect your vision/mission
- And then the culture that you want to bring.
What’s memorable?
- How do we add interest to a church setting?
- What can you do that’s special at a welcome booth?
- Is there anything on the stage?
- What can you do with the bathrooms?
- If you plant a site (multi-site, multi-campus), make sure there’s a brand recognition there that ties it to the home base/main church.
Function of spaces.
- Having a multi functional space will do well
- How do people interact as they leave the space?
- What emotion are you evoking as they leave?
What rooms should you start with?
- Welcome. Sanctuary. Bathrooms.
- Rooms that people spend most time in.
- Limit colours to two or three.
- We need to change as our church (people) are changing.
- Sticky factor – what grabs you and makes you walk into a store in a mall? Design aspect, a feature wall.
